Job Title:

Marketing and Communications Manager (print and digital)

 

 

 

 

Organisation:

Royal Brompton & Harefield Hospitals Charity

 

 

 

 

Salary:

£38,000 + pension

 

 

 

 

Contract:

Permanent Full Time Role

 

 

 

 

Location:

Application Method:

King’s Road, Chelsea

CV and supporting statement by 20 April

 

 

 

 

 

Job Summary

Royal Brompton & Harefield Hospitals Charity are looking for a full time Marketing & Communications Manager to plan, manage and create compelling and inspiring digital and print communications to raise the charity’s profile, engage existing and new audiences and to ensure a growing and vibrant digital presence; to manage the charity’s website and its content; to set a clear strategy for digital and print communications and content.

Responsible to:         Charity Chief Executive

Roles and responsibilities

  • Use inspiring, well-crafted communications, including digital e-newsletters, social media content and a twice-yearly print newsletter, to raise the Charity’s profile, promote fundraising appeals and events, reach and engage new audiences, and steward existing supporters
  • Develop strong relationships with journalists and place earned media content
  • Develop and implement the charity’s print and digital content strategy in line with fundraising and organisational objectives, and champion an integrated approach to all our appeals
  • Create a bank of case-studies (patients, family members and fundraisers) to use in communications that compel donors to give
  • Work with the Finance Team to produce our Annual Report and with our Executive Team to produce sponsorship proposals
  • Act as brand manager, ensuring branding and style guidelines are kept up to date and communicated to staff and external contractors
  • Champion our charity and its work within the hospitals, building strong working relationships with NHS directors, medical staff and Trust Communications staff
  • Ensure that digital and editorial best practice is upheld across the organisation
  • Manage the on-going development and improvement of the charity’s website, aspiring to iteratively improve the user journey for our supporters; handle website queries with the assistance of the Digital Assistant; keep content updated, relevant and search engine optimised; work effectively with our website provider to troubleshoot
  • Manage the strategic use of our social media channels, tracking trends using insights and Google Analytics to seize opportunities for engagement, with the assistance of the Events and Stewardship Administrator
  • Plan, manage and write our e-newsletters, in line with fundraising priorities
  • Occasionally produce short videos related to the hospitals’ and charity’s work when required, with the assistance of the Digital Assistant 
  • Plan, manage and edit blog material – (from the CEO and Guest Blogs from patients/family members)
  • Identify new digital ways to strengthen supporter engagement and charity awareness
  • Lead and manage other digital activity and tools, including online books and microsites
  • Help build the team’s digital skills and knowledge
  • Manage our Google Adwords account, ensuring we are making the most of our allocation
  • Support and oversee one direct report, being accountable for their personal development through the Performance Development Review process; oversee the social media output of the Events and Stewardship Administrator
  • Support the CEO where required
  • Support the team in answering queries, training on new website developments and editorial and digital best practice

ACCOUNTABILITIES OF THE ROLE:

External Contacts: Decision makers, Media contacts, Donors, Suppliers. 

Internal Contacts: The Foundation Trust Communications Department, Trustees, Directors, Consultants, Professors, Surgeons, Doctors and other clinicians.  Charity colleagues and volunteers

KNOWLEDGE/SKILLS AND EXPERIENCE:

KNOWLEDGE

Critical:

  • A marketing and communications professional with a sound knowledge of editorial and digital best practice
  • Knowledge of content management systems (e.g. Wordpress or Drupal)
  • Knowledge of search engine optimisation
  • Knowledge of Google Analytics and social media insights such as Hootsuite Analytics
  • Strong knowledge of how to use written and graphic content to engage and inspire potential supporters
  • Strong knowledge of the principles of marketing and communications, ideally in relation to fundraising
  • Degree or equivalent qualification

Desirable:

  • Knowledge of Google Adwords and other digital marketing tools
  • Knowledge of Raising IT website platform
  • Post-graduate marketing or communications qualification
  • Knowledge of the principles of good brand management
  • Knowledge of Raiser’s Edge

SKILLS & EXPERIENCE

Critical:

  • Excellent written communication skills, with the ability to adapt writing style dependent on audience and channel
  • Experience of taking complex topics e.g. medical and making them accessible to a layperson
  • Experience of managing social media content and networks in a professional capacity
  • Experience of line managing at least one direct report
  • Excellent proofreading and editing skills to create succinct, authentic, intriguing and compelling content
  • Design skills, including experience of usingg. InDesign, Canva
  • A creative flair for developing and implementing new campaigns and projects.
  • Strong influencing and negotiating skills. Able to be assertive
  • Strong demonstrable skills of listening, building trust and acting to deliver a high quality service
  • Ability to analyse issues holistically and apply a high level of reasoned judgement
  • Ability to build strong collaborative working relationships with people at all levels (especially colleagues, donors, senior managers, journalists).

Desirable:

  • Previous management experience of staff and/or volunteers.
  • Ability to enthuse, inspire and raise the confidence of non-specialists in areas of fundraising / marketing.
  • Experience of creating and developing partnerships with other organisations
  • Photography and picture editing skills

What we offer 

We offer a generous pension plan, a holiday package of 27 days per year, and interest-free travel loans. We also offer the rewarding opportunity to work within a team that makes a tremendous and tangible difference to the lives of patients at our hospitals.

To apply, please email Denise Hawkes at [email protected] with your CV and supporting statement outlining your suitability for the role. Please ensure that you cover all of the main points in the experience section of this job description. We look forward to hearing from you. The closing date for applications is at midnight on 20 April.